My impression of the NAB (National Association of Broadcasters) Annual Conference (Part 2)

3.) Everyone was worried about money. This was more than the simple worrying about operating expenses, it seemed that the focus was on the economy and how this added to the uncertainty of the overall business. All of the keynote lectures that I attended seem to fixate on this vital point. In addition, the economy was pointed to as the main reason that attendance was down clear across the board for all of the 11 conferences that make up the 10 days of the NAB Annual Conference.

4.) The future will be push the level of simulacra. The examples that comes from the conference and the exhibitor hall were the increase in vendors focusing on 3-D broadcasting, holographic television and virtual sets. The uncanny valley seems to be closing up. I especially looked at the virtual sets as a way of create good digital programming at the fraction of the cost of traditional broadcast models.

5.) There are no real future tellers in the field of digital media. The final point that was a consistent theme at the conference is that the future of communication is wide-open. Some felt that there were certain trends that would continue in the future (an increase in user-generated content, a stronger focus in narrowcasting, broadcasters speaking to a smaller segment of the entire public). If there is one lesson to learn over the past decade, it is that technology and public interest can change these trends very quickly. Therefore, it is best to curb your bets as much as possible.